At ERS 2016, we worked with a well-known pharmaceutical brand to create an exciting and engaging way of helping them stand out from the competition.
Using a large touch-sensitive video wall, we created a digital experience which allowed users to explore different patient stories and learn more about their journey through healthcare.
Over 100 pictures were animated and moved around the screen in a motion which imitated breathing. Tapping on one of the images enlarged the picture and revealed text which detailed that patient’s profile.
Our client received high commendation for their innovative approach and bold use of technology at ERS. The touch wall was always a hive of activity, with more than 74,000 touch interactions throughout the four-day event.