Challenge
There are few conferences or exhibitions that rival the size or stature of the four-day GSMA Mobile World Congress, held annually in Barcelona. With more than 2,400 of the world’s leading technology companies participating, and more than 107,000 visitors attending from 205 countries and territories in 2018, organiser GSMA needed to partner with technology and digital content suppliers that can handle large-scale projects, yet still focus on the finer details.