KEMET ELECTRONICS

Cook & Associates selected DBpixelhouse as their technology and interactive partner for KEMET Electronics’ exhibition space at the Electronica show. KEMET, a leading manufacturer of electronic components were keen to make a big impression at the show, during which they celebrated 100 years in business. Historically, their exhibition spaces were lacking interactive attractions which reflected the innovative nature of their business, using paper marketing collateral for their customers to take away. The combined creativity of Cook & Associates and DBpixelhouse developed an exhibition area which reflected KEMET Electronics’ position as a forward-thinking electronics manufacturer.

KEMET Electronics’ space was a truly interactive experience, incorporating an Object Recognition Table, Augmented Reality experiences and an audio-visual system take over using DBpixelhouse’s Fusion software. Physical objects placed on the Object Recognition Table triggered digital content on KEMET Electronics’ top six products—users could scroll through data sheets and 3D visualisations, with the option to send themselves product information via email, eliminating the need for printed material. Another key feature of the project was a tablet-based meeting room planner, through which users could easily organise their time and meeting room availability. Towards the end of the show, KEMET Electronics’ CEO gave a presentation celebrating the company’s centenary and triggered a stand takeover using DBpixelhouse’s AV communication protocol, Fusion, to broadcast to 21 individual screens simultaneously.

The integration of interactive technology into KEMET Electronics’ space was one of the leading factors which helped them achieve their most successful event to date. Visitors to the stand were impressed and engaged by the Object Recognition Table, which registered 3292 interactions during the four-day event and collected reams of data and leads for KEMET Electronics to follow up with post event. The Augmented Reality experiences created bespoke to KEMET Electronics’ products were triggered when the iPad’s camera detected an AR trigger image—users enjoyed annotations overlaid onto live footage of the stand. KEMET Electronics were so pleased with the technology used in their space at Electronica, they intend to replicate it in their Fort Lauderdale headquarters.