Online sports betting specialists, Kambi, have a very specific vision for their marketing events. In an environment well known for its flamboyancy, they stand out for their simplicity and minimalist design. Reflecting their image as a high-end sports book—Kambi are committed to an exhibition space which uses less intrusive technology, and delivering their corporate message with minimal disruption.
DBpixelhouse created animated screen content for a large LED wall at the entrance to the stand. Interactive touch screen content was created for use on transparent OLED (TOLED) screens, mounted in the furniture of the stand. Always popular at events, the super-bright TOLED screens appear as transparent as a sheet of lightly tinted glass, until content is played, when they become a standard HD touch screen. Mobile and tablet devices were supplied, so guests could enjoy a cross-platform experience of Kambi software.
The sleek looking exhibition space attracted customers to the Kambi stand in their droves, with a reported 37% increase in audience engagement over previous years, when less interactive technology was used. Attendees particularly liked the TOLED screens, claiming they acted like interactive windows, through which they could view the rest of the stand, or scroll through information on Kambi’s products.
“Introducing new technology at exhibitions can be a daunting process, but since establishing our relationship with DBpixelhouse over four years ago, pushing the technology boundaries at our events has felt perfectly natural. Having a single supplier for all our on-stand technology alleviates a lot of the stress associated with organising an event. DBpixelhouse instantly understood our company philosophy and brand identity. With a dedicated project and technical management team supporting our events, we’ve always had complete confidence their abilities.”
Jessica Thompson, Marketing Executive, Kambi