R3 PixelBrix Wall

Challenge

Brand environment specialists, GLS Design approached DBpixelhouse to collaborate with their exhibition stand design for blockchain software pioneers R3 at London’s ExCeL centre. The brief from R3 was for GLS Design to create a booth design which would attract visitors to the stand and help R3 to enhance customer engagement at Sibos, the world’s premier financial services event.

Solution

The position of R3’s exhibition stand on the Sibos show floor and their desire to be portrayed as a forward-thinking, tech-orientated brand, presented the perfect opportunity to use a PixelBrix iPad wall from DBpixelhouse. We created two curved iPad walls on each outward facing corner of the stand, using a total 140 tablets. Each iPad was perfectly synced and pixel-mapped to show R3’s video content. DBpixelhouse created the software, supplied the AV tech and installed the project on site.

Result

The general consensus amongst visitors to Sibos was that R3’s stand was one of the most visually attractive and talked about at the event.  R3 reported increased footfall over previous years—with many delegates coming over specifically to ask about the PixelBrix wall. The concept was so well received by R3 and GLS Design that they will be using the same design for their exhibition space at Fintech in Singapore.

Testimonial

“The team at DBpixelhouse were a pleasure to work with, they provided a great solution for our requirements at Sibos and Fintech which was equally well received by the exhibitor and delegates alike.”

 

James Daniell

GLS Design