We created a fun digital experience which helped a leading pharmaceutical brand significantly increase footfall on their stand at multiple trade shows, whilst communicating the core message of their marketing communications.
Using Spheros, a seriously addictive remote-control ball, driven by an iPad app, users navigated a table-top course. When the Sphero passed through one of the gates, an RFID tag triggered marketing content to be played on the iPad and additional screens adjacent to the table.
The Sphero experience was a tremendous success, with more than 1000 players at each event. A leader board displayed the users with the fasted completion times and contributed the interest and buzz around the stand.