Covid-19 impact on retail businesses was catastrophic, retailers swiftly adapted to selling under restrictions, however new and different challenges emerged; How to motivate employees who were going above and beyond every day, adapting remotely and in store? How to invest in employee engagement when face to face contact was limited? How to deliver critical peak trading sales knowledge through the best possible online training?
Dixons Carphone (DC) embraced the problems and turned to The Fresh Group, their trusted agency partner for large scale internal corporate events, to work with them on a replacement virtual event.
fresh designed an event programme and a beautiful aesthetic that fulfilled DC’s corporate objectives. We provided the expert digital knowledge and skills to pull these together and worked closely with fresh to create a fully interactive, experiential virtual event unlike any other.
An amazing employee experience was at the core of the event design it had to inspire & excite, it had to offer education, entertainment, and engagement.
The event was live for 4 days and was accessed by over 6,600 employees, (an average of 5 visits per user). The reach of the virtual event was to 4,500 more employees than the usual physical event. The 40 supplier exhibition stands were visited 163,000 times, 750,000 assets were accessed.