The appeal of live conferencing evidently still persists despite the trials and tribulations of the past year. The traditional benefits of in-person events remain a strong push factor for getting back to a live space, with 68% of entry-level professionals valuing face-to-face networking more than online. Yet, there are undoubtedly new challenges to overcome in the wake of the pandemic.
A live conference event is simply a conference held in a physical space where attendance is in-person. Prior to the pandemic, this was the customary format for conference events and had we not had the same gravity of impact that 2020 brought, then arguably, we wouldn’t even be considering the future possibilities for conference events at all.
As it stands, the pandemic has significantly altered our modern-day reality and compelled us to view things differently. Conference managers will now have to consider amplified traditional limitations as well as entirely novel constraints. Whilst there has been a lift on restrictions in recent months and assurances that we have seen an end to national lockdowns (in the UK), there is still a very real risk that such restrictions could return if deemed necessary, leaving organisers with cold feet as a result of the tentative fate that accompanies the live domain.
Live conference limitations don’t stop at the logistical level. It is now, more than ever, fundamental to consider the apprehensions of your audience. Although most of us would love to return to the normality of a pre-covid world, there is no doubt that the past year and half has been deeply unsettling and understandably there are persistent feelings of reluctance towards mixing and integrating in a crowded environment. There is also still hesitancy with booking travel arrangements and travelling in general. Lingering restrictions complicate this process and many individuals simply avoid the hassle by not committing to attending live events. For larger international conference events, organisers can expect to see a significant slice of this demographic subtracted.