The short answer is YES!
We’ve been fortunate enough to have worked on multiple hybrid conferences this autumn and it’s been really interesting to watch the evolution of these events in the wake of the pandemic. The hybrid environment has shown to be successful from a technical, customer, and delegate point of view and the main take-aways are that hybrid conferences really do work, possibly even more so than physical conferences!
Hybrid is still an event format that is met with some hesitation due to the relative novelty it comes with, so we don’t expect you to just take our word for it. Below is an account of a recent event we took on that proved to be enormously successful and highlights the rewards of hybrid conferencing.
We worked alongside an agency tasked with managing a multi-location conference event for a global top 10 law firm. The customer wanted to run four days of content combining both pre-recorded and live audio-visual content across 7 locations throughout the UK and Europe. For physical attendants, 6 of the firm’s UK and European offices were utilised, with a hotel venue making up the additional seventh location. The feed was also streamed and made accessible to an audience of remote attendants who were unable to, or elected not to, attend in person.
The London office served as the main studio and hosted the largest number of attendants, approximately 75 people. Across other locations, numbers ranged between 20-50 people per venue, accumulating to around 300 live attendants with up to a further 1000 attendants tuning in remotely. The hybrid component of the event was necessitated for this remote audience, consisting of employees working from home along with a remainder of employees watching from their office monitors due to the limited physical spaces available in light of social distancing and safety measures. It also enabled the entire firm to participate, rather than a select few in the pre-covid days.