The events industry was put under enormous strain throughout the course of the global covid-19 pandemic. For obvious reasons, traditional face-to-face events became impractical and uncertain. The pandemic forced the hands of event organisers, who, in their desperation, turned to technology to enable events to be hosted in a virtual capacity.
Whether we admit it or not, the pandemic has reshaped how we think about events and as we return to a degree of normality, the shackles and limitations on events have been removed. Now we find ourselves laying the foundations for an entirely new future of events.